sell sheet FAIL

I ordered a box of Upper Deck Hockey Series 2 and it arrived today. However, that is not what this post is about.
Inside that box was a sell sheet for '09/10 UD Champ's hockey. This was a big hit last year. Think A&G but for hockey. And nicer. Anyways....

Here is the cover of the sell sheet.

and here is the inside.
did you see any hockey cards? In fact, forget the pictures, did you read about any of the hockey players?

Look again.
FAIL